Creative production studio · East Lansing, Michigan · Est. 2026

Ads for
Athletic
Brands

kadr is Polish for frame. That is the whole idea. An ad is a small number of frames worth looking at, in an order that makes someone stay.

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The problem

One polished video, posted once, and nothing to run for three weeks.

That is what most brands buy, and it is why the money disappears. The feed does not reward one good piece. It rewards fifteen attempts at the same idea, so the algorithm has something to test and the customer has something to see more than once.

So the cutdowns get planned on the shot list, before anything is shot. It costs nothing extra on the day, and it is the difference between one asset and a month of them.

Every piece is a fixed scope at a fixed fee, agreed before the camera comes out. No retainers, no hourly, no surprise line items.

One shoot day→A month of cuts

Selected
Work

Spec and commissioned · 2026
SpecFrame from the Asics spec campaign

Asics

2026

Spec running campaign. One concept cut to a flagship film and a full vertical set, built to prove the mechanic rather than to please a client.

ClientFrame from the SoFlo hockey piece

SoFlo Hockey

2026

Player-led short form for a hockey programme. Shot in a single session, cut for the feed first and the highlight reel second.

Open

Autumn 2026

Booking

Three production windows open between September and December for Michigan brands. Big Ten athletics, run and fitness retail, club sport, apparel.

The
System

Three-week sprint · the default engagement
Week 01

Concept

A thirty-minute call, then three written concepts and a shot list. You approve one. Nothing is shot before you do.

Week 02

Production

One day, sometimes two. Shot against the cutdown list so the day yields the film and every vertical at once.

Week 03

Delivery

The flagship edit first, on its own. Then every vertical, captioned, with a written order to post them in.

Week 04

Readout

What performed, what did not, and the single piece that deserves ad spend behind it. Written, not a phone call.

On ad accounts

kadr does not touch your ad account, deliberately. You keep the account and the spend, and you get told which piece deserves money behind it. Six real variants of one concept beats a great media buyer with one video, and the variants are the part worth paying for.

Engage­ments

Fixed scope · fixed fee · agreed before anything is shot

The Single

One product, one launch, or a first project together.

$1,500
  • 1 boarded concept, 1 production day
  • 1 flagship edit, 30 to 60 seconds
  • 6 vertical cutdowns, captioned
  • Posting order included
  • Delivered in 10 business days

Three-Week Sprint

A season, a drop, or a full campaign window. Most brands start here.

$3,600
  • 3 concepts, 1 approved
  • 1 to 2 production days
  • Flagship edit plus 12 to 15 verticals
  • Written three-week posting schedule
  • Performance readout in week four

Creative for Paid

For brands already spending on Meta or TikTok.

$900 / round
  • 4 to 6 variants of what already worked
  • New hooks, same footage
  • 9:16, 4:5 and 1:1
  • You keep your ad account
  • Delivered in 5 business days
50% to book, 50% on delivery Invoices Net 7 2 rounds of revisions per piece You own the delivered files outright Travel beyond 50 miles billed at cost
The studio

A one-person studio that plans the cuts before it plans the shoot.

kadr is run by Ben Lemont out of East Lansing, Michigan, working with athletic brands, college programmes and the people who sell to people who train.

The work is short form for sport: apparel, performance, club and college. Concepts are originated here rather than executed from someone else's brief, which is the part most production companies leave to the client and most agencies charge separately for.

Ben spent the 2026 season as a video production intern with the Boston Celtics, cutting player and team pieces inside their content operation. kadr relocates to Boston in May 2027.
Abstract production frame
Next step
Schedule a
15-minute call ↗

Fifteen minutes on your product, your customer and your deadline. You leave with one concept worth shooting, whether or not you hire kadr. That is the whole promise, and it is kept every time.

Emailben@kadrco.com
Instagram@kadrco
BasedEast Lansing, MI
BookingSept – Dec 2026